Overview

The owners of Nexus were looking for a contemporary logo for their new startup logistics business.

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Logo Design

For the logo, the guys at Nexus were looking for an identity that abstractly resembled an "N" and really liked the recently trending gradient/neon look.

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Blue and purple were the only requests made when considering color schemes, but we were intentional in where the two colors were blended to give a subtle overlapping, almost 3D, visual effect. The artwork was heavily inspired by the recent rebranding of Meta.

For the wordmark, we went with the appropriately named san-serif font "Nexa" for a bold and masculine, yet clean and sophisticated feel for the brand.

We offered a few different options to chose from but, ultimately, row number two was the selected logo set and they were very happy with the result.

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